DELO – Elettricità De Lorenzi of Locarno designs electrical installations, home automation, lighting, security systems, solutions for electric mobility and energy saving. With ticinoWEB it chose a different approach from the usual for a technical company's social media: not only showing the work, but being useful to those who follow the profile.
The goal
For an electrical installer, trust stems from competence. The campaign therefore had to make DELO perceived as the reference point to turn to for a safer, more efficient and comfortable home, and to remember the name when it’s time to redo an installation, install home automation or a wallbox.
The strategy: content that answers real questions
- Practical advice: warm or cool light for each room, how to keep the house cool while consuming less.
- Security: the 5 daily mistakes that put the system at risk, from cascade power strips to cables crushed under furniture.
- Services: home automation to manage lights, climate, blinds and security also from the smartphone.
- Identity: presentation reels that summarize in a few seconds everything DELO does.
Clear graphics with a precise identity
All posts follow the same visual line: DELO's brand blues, large titles and a question or statement that is understood at first glance, like “Warm light or cool light?” or “Smart home”. The carousels explain a topic step by step, with right and wrong examples, so the content is read in a few seconds and saved for later. Each text includes DELO's direct contacts: phone, email and Locarno address.
The reels: explaining safety in a simple way
The videos tackle topics that usually seem complicated. One explains what the fundamental documents are to know if an electrical installation is really compliant, starting from the conformity declaration issued by the installer. Another presents DELO and all its work areas, from installations to electric mobility.
What we have learned
- Usefulness builds trust: a practical tip is worth more than many site photos, because it shows competence even before the work.
- A consistent identity is recognizable: same colors and same structure make each post recognizable in the feed.
- Technical topics, simple words: security, home automation and energy efficiency become topics accessible to everyone.
Follow the profile @elettricitadelo on Instagram to see the campaign live.
Want a social strategy like this for your business?
ticinoWEB plans, creates and publishes the social content of Ticino companies: graphics, carousels, reels, texts and editorial calendar. Contact us for a first consultation without obligation.