The start of the new year gives us the right energy to launch ourselves towards achieving the new business goals. We have eaten, drunk, we have taken a step back from the chaos that sometimes makes up the world of work and business, and now we are ready for new challenges.
Here’s what we can tell you based on our marketing agency experience:
There is one thing you cannot overlook, and that is your marketing. It is the advertising campaign that makes you known, reminds people of you, and ensures that when someone has a problem they think of you and not others.
Why should you keep your marketing at a high level?
- When launching a new product or service, starting a new business or entering a new territory, advertising serves to make you known and to measure which type of advertising works and on which channels.
- In times of crisis, advertising is the only thing that can save you and ensure your company survives. When others fall, they still leave a clientele that will continue to demand service, from where? If you are present in the market, that could be you.
- In periods of normal operation, advertising serves to keep business levels rising — since to reach that level you were already using a lot of advertising, right?
Here is a list of channels where it is advisable to be present: which ones to choose depends on your sector.
- your website, with rich content that allows visitors to know exactly what you offer and what sets you apart from the competition
- The social media channels of your choice, with regular posts that update the audience on what you are doing
- being present on the Internet: Google and other similar sites, online magazine articles.
- paid ads on Google Search and other Google surfaces that will put you in front of new potential customers
- print advertising in newspapers and magazines, if you can be the subject of an article it is even better
- advertising on billboards, both on paper and on digital screens. This means being around on streets, in parking lots and reminding people of your products/services.
- We do not neglect posters in football fields and construction sites.
- and there are various uncatalogued surfaces where your logo and message can appear, whether it’s the back of a receipt or a box on a restaurant tablecloth, promotional gadgets, the company’s illuminated sign and so on
- Of course, don’t forget to brand your company cars.
- radio and television ads can give satisfactory returns on investment, but they depend heavily on the sector
As you can see, the choice is wide and we, as a marketing agency, strongly recommend you to choose some and to BE PRESENT. BE VISIBLE on the medium you have chosen. We can help you on each of these points.
And don’t let the possible conservative advice of your accountant discourage you: if you need to cut costs, advertising is certainly not the place to start! Advertising is the way to grow, be present and capture an ever larger market share.
How to do it exactly? Which channels to use exactly? Reflect based on your commercial goals and your company’s profile. If you need help making these decisions, our consultants are ready to meet you and discuss your plans to help you choose the best way to achieve them.