Autonec SA of Riazzino is an Opel dealer for Locarno, Gambarogno and the Valleys, Piaggio dealer for commercial vehicles and Chevrolet service partner. With ticinoWEB it has built a constant social presence, which at the same time showcases the models for sale, the workshop services and the people who work there.
The goal
A dealership lives on trust and proximity. Therefore the campaign had to do two things together: clearly present the cars and current promotions, and show Autonec's human side, because anyone buying a car or taking it to the workshop wants to know who they are entrusting it to.
The strategy: three content lines
- Product and promotions: graphic posts with a strong message and a key piece of information, such as the price of the Opel Mokka VIVA or the 8‑year Opel warranty.
- Electric mobility: cards dedicated to electric and hybrid models, from the Opel Astra Sports Tourer Electric for corporate fleets to the new Leapfrog B03X and the Opel Frontera Hybrid.
- Services and people: reels shot on site, in which the team explains the workshop services with simple and direct language.
Recognizable graphics, texts that drive people to the dealership
Each product post follows the same structure: a striking title, one or two strengths of the model and always the same practical information, namely the Riazzino office, sales office phone number and the autonec.ch website. Thus every content, besides catching attention, clearly tells what to do next: come see the car in person. The hashtags combine brand, model and territory to reach those looking for a car in Ticino.
The reels: the team becomes the protagonist
The video content puts the people of Autonec in front of the camera. One reel explains tyre storage at CHF 40.– per season with a question everyone has asked at least once: where do you put the tyres after the seasonal change? Another presents the team of 9 people, from sales to the workshop and apprentices, and others talk about the quality of work in the workshop and the Autonec 365 service.
This is exactly where the campaign delivers the most: reels with people and practical tips gather far more interactions than product‑only posts. For a local business this is an important confirmation: on social media people trust people.
A presence tied to the territory
Alongside products and services, the profile also tells the life of the dealership in the Locarno area: deliveries to customers, such as the Opel Vivaro Cargo van delivered to the historic company Giugni SA Metalcostruzioni, and the sponsorship of the Golf Losone Master 2026. Content that strengthens the bond with the community and makes the brand feel closer.
What we have learned
- Consistency matters: publishing regularly keeps Autonec present in customers' minds all year round.
- Faces win: videos with the team generate more interactions than product graphics.
- Every post has a purpose: address, phone and website always present turn visibility into real contacts.
Follow the profile @autonec.sa on Instagram to see the campaign live.
Do you want a social strategy like this for your business?
ticinoWEB plans, creates and publishes the social content of Ticino companies: graphics, reels, texts and editorial calendar. Contact us for a first non‑binding consultation.