Marketing is many things, what I want to talk to you about is WHAT IT DOES. Marketing as added value to your product or service.
I'll give you an example, I offer you two apples, these months they are identical, from the same tree, but I tell you that the first apple was picked by a young and beautiful girl who has devoted her whole life to picking apples and dreams of bringing the fruits of her land to everyone's table, the other is just an apple.
Which would you choose?
Obviously the one picked by the young and beautiful girl. In fact, if you taste these two apples (remember they are from the same tree) you will say that the apple picked by the young and beautiful girl is tastier, more genuine.
So what is the difference here? It is the added value of marketing, it is an added meaning to the product and service.
The job of a marketing agency is to build this story, based on true facts, and communicate it so that the audience buys your apples.
Enjoy your meal 🙂
Buy and read: Market-ING