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Category: Marketing

Article ·

Two types of attitude

In this particular period there are two types of attitude in companies, those who give up and those who don’t. I address the latter. The truth is that every change…

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Article ·

Advertising cost, how to calculate it?

What is the value of advertising? The cost is mainly calculated based on visibility; a newspaper calculates it based on circulation, television based on viewers. Online it is calculated…

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Article ·

Customers vs Enthusiastic Supporters

The concept of customers is outdated. What matters is creating ardent supporters of your products and services. That’s why we don’t think twice when a leap is needed…

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