Marketing is many things, but what I want to talk to you about is WHAT IT DOES. Marketing as added value for your product or service.
Let me give you an example: I’m offering you two apples—these apples are identical, from the same tree— but I’ll tell you that the first apple was picked by a young, beautiful girl who has dedicated her entire life to picking apples, with the dream of bringing the fruits of her land to everyone’s table; the other is just an apple.
Which one would you choose?
Obviously, the one picked by the young, beautiful girl. In fact, if you taste these two apples (remember, they’re from the same tree), you’ll say that the one picked by the young, beautiful girl tastes better and is more authentic.
So what’s the difference here? It’s the added value of marketing; it’s the added meaning to the product and service.
A marketing agency’s job is to craft this story—based on real facts—and communicate it in a way that convinces the public to buy your apples.
Enjoy your meal 🙂
Buy and read: Market-ING
