The start of the new year gives us the energy we need to set out to achieve our new business goals. We’ve eaten, we’ve drunk, we’ve taken a step back from the chaos that sometimes characterizes the world of work and business, and now we’re ready for new challenges.
Here’s what we can tell you based on our experience as a marketing agency:
There’s one thing you can’t overlook, and that’s your marketing. It’s the advertising campaign that gets your name out there, reminds people of you, and ensures that when someone has a problem, they think of you and not someone else.
Why is it important to keep your marketing at a high level?
- Whether you’re launching a new product or service, starting a new business, or entering a new market, advertising helps you build awareness and determine what types of ads work and on which channels.
- In times of crisis, advertising is the only thing that can save you and ensure your company survives. When others go under, they still leave behind a customer base that will continue to demand service—but where will they turn? If you have a presence in the market, that could be you.
- During normal business operations, advertising helps keep business growing—after all, you were already using a lot of advertising to reach that level in the first place, weren’t you?
Here is a list of channels where it’s a good idea to have a presence: which ones to choose depends on your industry.
- Your website, with rich content that lets visitors know exactly what you offer and what sets you apart from the competition
- The social media channels of your choice, with regular posts that keep your audience updated on what you’re doing
- Having an online presence: Google and other similar sites, articles in online magazines.
- Paid ads on Google Search and other Google platforms that will put you in front of new potential customers
- Print ads in newspapers and magazines; if you can be the subject of an article, that’s even better
- Billboard advertising, both on paper and on digital screens. This means being visible on the streets and in parking lots, reminding people of your products and services.
- Let’s not overlook the posters at soccer fields and construction sites.
- And there are several unlisted surfaces where your logo and message can appear—whether it’s the back of a receipt, a section of a restaurant tablecloth, promotional giveaways, the company’s illuminated sign, and so on
- Of course, don’t forget to brand your company cars.
- Radio and television ads can yield satisfactory returns on investment, but they depend heavily on the industry
As you can see, there’s a wide range of options, and as a marketing agency, we strongly recommend that you choose a few and MAKE SURE YOU’RE THERE. BE VISIBLE on the platform you’ve chosen. We can help you with each of these points.
And don’t let your accountant’s potentially conservative advice discourage you: if you need to cut costs, advertising is certainly not the place to start! Advertising is the way to grow, build your presence, and capture an ever-larger share of the market.
How exactly should you go about it? Which channels should you use, exactly? Think about it based on your business goals and your company’s profile. If you need help making these decisions, our advisors are ready to meet with you and discuss your plans to help you choose the best way to achieve them.
